welcome
CNBC

CNBC

US Politics

US Politics

Temu and Shein face massive tariffs. But don't count them out of the U.S. e-tail scene, experts say

CNBC
Summary
Nutrition label

85% Informative

On Friday , the de minimis rule exempted U.S. imports worth $ 800 from trade tariffs officially closed for shipments from China .

This has seen Temu and Shein exposed to duties as high as 120% or a flat fee of $ 100 , set to rise to $ 200 in June .

But experts say the Chinese e-commerce companies are still capable of competing with rivals in the United States .

Many e-commerce experts remain confident that Temu and Shein will continue to prove price-competitive.

The two companies have previously been able to offer products at a third of the prices on Amazon for comparable goods.

Trump 's trade tariffs on China and other trade partners have also affected American retailers.

But experts say that exclusively attributing success of Shein and Temu to that trade loophole misses many of the other factors that have made them smash hits.