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Apple Watch sales are still falling. Are these wearables just too expensive?

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Summary
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80% Informative

Apple suffered a 19 percent decline in Apple Watch shipments year-over-year in 2024 .

That followed a 10 percent drop in 2023 .

The North American market in particular recorded significant declines last year .

Apple hasn't released a new Ultra or SE model since late 2023 , and there hasn't been a new SE since 2022 .