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Mashable

Mashable

Health

Health

The internet's obsession with run clubs is ruining running

Mashable
Summary
Nutrition label

64% Informative

RunSignUp had 7.4 million race registrations in 2019 ; by 2024 , that figure was 10.8 million .

RunTok has racked up more than a billion views and attracted major brands like Nike and Brooks .

The internet's obsession with too much of a good thing is turning running into a trend rather than a fun activity.

RunTok , of runners finding community, is stripped for parts and presented for sale.

To paraphrase reality TV, it's not running for the right reasons.

Running should be meditative, and fun, and difficult, and hard on your knees, and rewarding, and the last thing you want to do after a long day .