Media Upfronts Clouded by Uncertainty
This is a Hollywood news story, published by CNBC, that relates primarily to Covid news.
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Media giantsCNBC
•Technology
Technology
Trump's trade war is giving renewed importance to advertising Upfronts
75% Informative
Media giants' annual pitch to advertisers kicks off in the Upfronts this week .
Media ad chiefs say chief marketing officers across industries are making contingency plans in light of the trade war.
Last year , the ad market was showing signs of stabilization following the disruptions of the Covid pandemic and Hollywood strikes.
Traditional TV advertising spending during Upfronts will decline by between $2.78 billion and $4.12 billion .
Spending on streaming in these annual discussions will be more stable, however, with eMarketer expecting $1 billion in growth in streaming.
Advertisers are increasingly looked for tailored, targeted buys rather than sheer audience size.
VR Score
85
Informative language
89
Neutral language
53
Article tone
informal
Language
English
Language complexity
55
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not offensive
Hate speech
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Attention-grabbing headline
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Known propaganda techniques
not detected
Time-value
short-lived
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