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Tesco rows back on 300% plant-based meat growth target

GlobalData
Summary
Nutrition label

75% Informative

Tesco had established the category objective based on its sales figures for 2018 but plant-based meat has since undergone a step-change in consumer demand.

While growth is still there, it has not turned out to meet expectations of some years back amid issues around quality and price, overly processed accusations, and more recently, budget strains around the cost of living.

VR Score

66

Informative language

57

Neutral language

84

Article tone

informal

Language

English

Language complexity

53

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links