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Firms still greenwashing in adverts after being censured, UK investigation finds

Guardian
Summary
Nutrition label

70% Informative

In 2021 , the ASA announced a greenwashing crackdown, censuring companies for making green claims without evidence.

As recently as last week , at least five of these firms were still posting claims they had been censured for making.

Virgin Atlantic , Renault and Aqua Pura are among companies that continued to publish unfounded claims.

Aqua Pura said its advertising team had recently undergone a restructuring, meaning it was difficult to implement all the recommendations.

MG Motor UK said: “ MG Motor UK fully accepted and then immediately responded to the ASA at the time, this related to a hybrid vehicle also being featured alongside an EV model.

VR Score

58

Informative language

48

Neutral language

52

Article tone

informal

Language

English

Language complexity

69

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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