Ashes 20th Anniversary Celebrations

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Ashes

Guardian

•

Sports

Twenty years later: how 2005 Ashes marked end of cricket as we knew it

Summary

Nutrition label

81% Informative

The 2005 Ashes attracted a peak audience on Channel 4 in excess of 8 million before going into hiding.

The BBC and ITV were criticised for not bidding for a portion of Tests in favour of a new 220 m rights package agreed in late 2004 , running from 2006 to 2009 .

Channel 4’s bid was restricted by losses of 16 m a year.

The ECB revealed a new broadcast deal that would return live international cricket to the BBC from 2020 .

The first Ashes Test at Edgbaston attracted a peak TV audience of 2.12 million on Sky .

The final day at the Oval in 2005 brought a high of 7.4 million viewers, the corresponding figure four years later dropped to 1.92 million .

There’s a path to fandom here, even if it involves doomscrolling through an England collapse.

Pay TV gets the word out, too, with Sky 's coverage undoubtedly excellent.

Young viewers now consume nearly half of their sports through Sky which refutes the widely held view that young people don't watch sport behind a paywall.

VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful