Smartex Detects Fashion Fabric Flaws
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•Entertainment
Entertainment
Meet the sustainable fashion startup backed by H&M and Amazon
88% Informative
Smartex uses cameras and artificial intelligence to detect flaws in textiles as they are produced, preventing fabrics from going to waste.
The Portuguese startup has raised more than $40 million to date.
H&M Group invested in Smartex in 2022 , while Tony Fadell — inventor of the iPod and Nest thermostat — led a $24.7 million investment round with Lightspeed Venture Partners .
Amazon Web Services has also put money into Smartex via its AWS Compute for Climate Fellowship .
Smartex aims to become an "operating system" for factories in the whole fashion supply chain.
The average payback period for an investment in Smartex is nine to 18 months .
Fadell has likened Smartex to Apple 's software ecosystem, Loureiro says.
VR Score
89
Informative language
88
Neutral language
78
Article tone
semi-formal
Language
English
Language complexity
51
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
8
Source diversity
7
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