Bath & Body Works Hires Daniel Heaf
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new CEO announcementCNBC
•Business
Business & Economics
Bath & Body Works names recent Nike executive as its new CEO, effective immediately

80% Informative
Bath & Body Works has named Daniel Heaf as its new CEO, effectively immediately, replacing Gina Boswell .
Heaf was most recently Nike 's chief transformation and strategy officer until his role was eliminated by the sneaker giant's new CEO Elliott Hill .
The personal care, home and beauty retailer wants to resonate more with tweens and capture even more men.
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