welcome
CNBC

CNBC

Entertainment

Entertainment

Levi Strauss to sell Dockers to brand management firm Authentic Brands Group

CNBC
Summary
Nutrition label

76% Informative

Levi Strauss has agreed to sell Dockers to brand management firm Authentic Brands Group for $311 million .

Levi 's stands to make up to $391 million in future years based on how well Dockers performs under the Authentic umbrella.

Authentic will own intellectual property while Centric Brands will take on operations, handling manufacturing, sourcing and distribution.

Dockers is hugely popular abroad where Authentic plans to expand its existing businesses.

VR Score

83

Informative language

87

Neutral language

58

Article tone

formal

Language

English

Language complexity

61

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links