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Mashable

Entertainment

Entertainment

The cult and community of Labubu

Mashable
Summary
Nutrition label

67% Informative

Once a niche character from China -based toy brand Pop Mart , Labubu is now a social media darling.

New releases sell out in seconds and spark bidding wars, with consumers often paying double or triple the retail price.

The # Labubu hashtag has racked up tens of millions of views on TikTok .

Celebrities like Rihanna , Dua Lipa , Hilary Duff , and Bretman Rock wear their Labubus proudly.

Having a rare or trendy Labubu signals cultural fluency. It says you know where the hype is, and you got there first , or paid the price to catch up.

The blind box craze is built on a delicate balance of luck and longing, of personal taste clashing against pure randomness.

In the age of TikTok , this moment of disappointment becomes performance, drama, and, unexpectedly, community.

For some, Labubu collecting goes beyond aesthetic and enters the realm of emotional care.

VR Score

48

Informative language

34

Neutral language

64

Article tone

informal

Language

English

Language complexity

37

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

33

https://www.ziffdavis.com/terms-of-usehttps://www.popmart.com/us/products/1505/happy-halloween-party-series-sitting-pumpkin-vinyl-plush-pendanthttps://stockx.com/pop-mart-the-monsters-labubu-zimomo-angel-in-clouds-figure-no-baghttps://www.instagram.com/kasinglung/https://www.tiktok.com/@vanillamacehttps://www.popmart.com/gb/products/738/the-monsters-have-a-seat-vinyl-plush-blind-boxhttps://www.tiktok.com/@ensito20https://shop.jazwares.com/pages/squishmallowshttps://www.tiktok.com/@vanillamace/video/7493656981815790890https://www.tiktok.com/tag/labubuhttps://x.com/MacDoesIt/status/1921783258502533253https://www.popmart.com/us/products/1974/mega-space-molly-400-hello-kitty-and-friends-serieshttps://www.popmart.com/us/collection/38https://www.popmart.com/us/collection/2https://www.tiktok.com/@teenvogue/video/7486173064963673390https://www.popmart.com/us/pop-now/set/171https://www.popmart.com/gb/products/672/PUCKY-Forest-Party-Series-Vinyl-Plush-Pendant-Blind-Boxhttps://www.tiktok.com/@janetlinxohttps://www.instagram.com/reel/DHbxrzvyu19/https://www.sanrio.com/https://www.tiktok.com/@jayyynine/video/7493782492688813355https://www.etsy.com/shop/kakakoodiystore/?etsrc=sdthttps://www.tiktok.com/@ensito20/video/7474994892914068766https://www.popmart.com/gb/products/641/the-monsters-exciting-macaron-vinyl-face-blind-boxhttps://www.buzzfeed.com/kristenharris1/labubu-bag-charms-personality-quizhttps://www.popmart.com/us/collection/61https://www.tiktok.com/@glossygemshttps://www.tiktok.com/@janetlinxo/video/7498419335262768415https://www.popmart.com/gb/products/820/the-monsters-angel-in-clouds-vinyl-face-dollhttps://www.popmart.com/us/collection/4https://www.tiktok.com/embed/7464742381556862254https://www.tiktok.com/@jjflowshow/video/7498107264721653038https://www.ziffdavis.com/ztg-privacy-policy

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