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Sweet! Crave celebrates 20 years with a new cookbook

calgaryherald
Summary
Nutrition label

44% Informative

Crave: Cupcakes , Cakes , Cookies , and More from an Iconic Bakery was released earlier this month .

Co-founders/sisters Carolyne McIntyre Jackson and Jodi Willoughby have always been more inspired by home baking in the country than big city trends.

Crave is currently in the process of opening its first new bakery in 12 years .

The Crave gals have a couple of pro baking tips to share.

Willoughby: “Read through the whole recipe first . Because you hate to get to a step that says the butter needs to be melted, and you’re pulling it out of the fridge.” McIntyre Jackson : "I know it’s not intuitive for people to weigh ingredients, but it makes for quicker cleanup and it's just more accurate”.

VR Score

32

Informative language

25

Neutral language

19

Article tone

informal

Language

English

Language complexity

48

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

External references

no external sources

Source diversity

no sources