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Nike comes back to Amazon following a six year absence

Engadget
Summary
Nutrition label

68% Informative

Nike products have been available on Amazon for six years .

The sneaker company will soon begin selling products directly through the platform.

This hasn't happened since 2019 , when to move toward a "more direct, personal" retail experience.

The shoe manufacturer blamed Amazon 's inability to curb counterfeit goods and unlicensed sellers.

This is likely in response to the tariffs mandated by President Trump .

VR Score

51

Informative language

38

Neutral language

63

Article tone

formal

Language

English

Language complexity

40

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

14

https://www.nytimes.com/2025/03/13/business/economy/trump-tariff-timeline.htmlhttps://twitter.com/hashtag/tariffs?src=hash&ref_src=twsrc%5Etfwhttps://www.yahoo.com/people/donald-trump/https://twitter.com/hashtag/scrm?src=hash&ref_src=twsrc%5Etfwhttps://shopping.yahoo.com/rdlw?merchantId=34e37b9c-8975-48da-aa39-df8bcd5badc3&siteId=us-engadget&pageId=1p-autolink&contentUuid=d59d580c-59a5-44c2-9e6a-3b6af4f5ba28&featureId=text-link&merchantName=CNBC&linkText=plans+on+raising+prices&custData=eyJzb3VyY2VOYW1lIjoiV2ViLURlc2t0b3AtVmVyaXpvbiIsImxhbmRpbmdVcmwiOiJodHRwczovL3d3dy5jbmJjLmNvbS8yMDI1LzA1LzIxL25pa2UtcHJpY2UtaW5jcmVhc2VzLXRhcmlmZnMuaHRtbCIsImNvbnRlbnRVdWlkIjoiZDU5ZDU4MGMtNTlhNS00NGMyLTllNmEtM2I2YWY0ZjViYTI4Iiwib3JpZ2luYWxVcmwiOiJodHRwczovL3d3dy5jbmJjLmNvbS8yMDI1LzA1LzIxL25pa2UtcHJpY2UtaW5jcmVhc2VzLXRhcmlmZnMuaHRtbCJ9&signature=AQAAAaf9u5agGajzYt8jaNkLScFYHLda5e-rZHMLqNJ9rmkB&gcReferrer=https%3A%2F%2Fwww.cnbc.com%2F2025%2F05%2F21%2Fnike-price-increases-tariffs.html&refurl=https%3A%2F%2Fwww.engadget.com%2Fbig-tech%2Fnike-comes-back-to-amazon-following-a-six-year-absence-152621298.htmlhttps://shopping.yahoo.com/rdlw?merchantId=ba0a4cdc-cec8-416a-9e93-e11b8179129c&siteId=us-engadget&pageId=1p-autolink&contentUuid=d59d580c-59a5-44c2-9e6a-3b6af4f5ba28&featureId=text-link&merchantName=The+Information&linkText=according+to+reporting+by+The+Information&custData=eyJzb3VyY2VOYW1lIjoiV2ViLURlc2t0b3AtVmVyaXpvbiIsImxhbmRpbmdVcmwiOiJodHRwczovL3d3dy50aGVpbmZvcm1hdGlvbi5jb20vYXJ0aWNsZXMvbmlrZS1zZWxsLWFtYXpvbi1maXJzdC10aW1lLXNpbmNlLTIwMTkiLCJjb250ZW50VXVpZCI6ImQ1OWQ1ODBjLTU5YTUtNDRjMi05ZTZhLTNiNmFmNGY1YmEyOCIsIm9yaWdpbmFsVXJsIjoiaHR0cHM6Ly93d3cudGhlaW5mb3JtYXRpb24uY29tL2FydGljbGVzL25pa2Utc2VsbC1hbWF6b24tZmlyc3QtdGltZS1zaW5jZS0yMDE5In0&signature=AQAAAc7v7FA6VnNkvC24yOhgBTdJRK7Y1UxEqh2C2s0hfrC9&gcReferrer=https%3A%2F%2Fwww.theinformation.com%2Farticles%2Fnike-sell-amazon-first-time-since-2019&refurl=https%3A%2F%2Fwww.engadget.com%2Fbig-tech%2Fnike-comes-back-to-amazon-following-a-six-year-absence-152621298.htmlhttps://t.co/7U0qQxYC3ohttps://www.sciencedirect.com/science/article/pii/S1757780223005012https://twitter.com/interos_ai/status/1924450601070645337?ref_src=twsrc%5Etfwhttps://www.modernretail.co/operations/why-nikes-dtc-pivot-didnt-pan-out/https://twitter.com/hashtag/tradewar?src=hash&ref_src=twsrc%5Etfwhttps://www.yahoo.com/issues/tariffs/https://twitter.com/hashtag/supplychain?src=hash&ref_src=twsrc%5Etfwhttps://fortune.com/2025/01/23/nike-ceo-elliott-hill-sneakers-turnaround/

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