AI Affects Internet Users' Behavior

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AI references people

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This study examines how ordinary internet users are crossing paths with AI-related content in their online browsing habits

Summary

Nutrition label

80% Informative

The vast majority ( 93% ) visited at least one page that mentioned AI , even if that mention was brief or unrelated to the main focus of the page.

This pattern is found across several different types of web browsing activity, including querying search engines, reading the news and shopping online.

Around half of respondents ( 49% ) visited at least one such page over the course of the month .

Just 8% of respondents visited a news webpage that mentioned AI in a meaningful context.

Half of respondents went to a page on one of 18 major shopping websites that contained a reference to AI .

One -in-five visited a page that mentioned ChatGPT specifically.

VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity