LVMH's TAG Heuer Becomes F1 Title Sponsor
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LVMH signed a 10-year deal with Formula 1 for a reported $ 1billion and its TAG Heuer brand has since become the first title sponsor in the history of the Monaco Grand Prix .
The luxury watchmaker was announced earlier this year as F1 ’s new official timekeeper and as the main partner of arguably the most iconic race on the calendar.
“It captures about the spirit of our time, I think it also captures the fact that you can't achieve greatness without a great team, and that speaks to the culture of today ,” Kristine Drullion said.
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