welcome
The Motley Fool

The Motley Fool

Business

Business & Economics

Got $5,000? 2 Reliable Stocks to Buy and Hold Forever.

The Motley Fool
Summary
Nutrition label

73% Informative

Coca-Cola (NYSE: KO) and Costco (NASDAQ: COST ) are two great examples of companies that can perform well over the long run.

The consumer staples industry it belongs to tends to perform better than most during economic downturns.

Costco 's competitive advantage stems from its brand name and customer loyalty.

Costco is one of the best in the business at this game, which has served it well for decades .

As of 2023 , Costco held a respectable 1.5% share of the U.S. e-commerce market.

E-commerce sales have been growing faster for the company -- the expansion of this industry should be a tailwind for Costco , not a headwind.

Tariffs could eat into its already thin margins, unless it passes those costs on to customers.

VR Score

68

Informative language

64

Neutral language

10

Article tone

informal

Language

English

Language complexity

38

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

8

https://www.fool.com/investing/2025/05/24/got-5000-2-reliable-stocks-to-buy-and-hold-forever/https://api.fool.com/infotron/infotrack/click?apikey=35527423-a535-4519-a07f-20014582e03e&impression=2cf3d7d6-d9dc-4e76-8f86-732953ea0229&url=https%3A%2F%2Fwww.fool.com%2Fmms%2Fmark%2Fe-sa-bbn-bn%3Faid%3D8867%26source%3Disaeditxt0001088%26ftm_cam%3Dsa-bbn-evergreen%26ftm_pit%3D17500%26ftm_veh%3Darticle_pitch_feed_yahoo%26company%3DCoca-Cola&utm_source=yahoo-host-full&utm_medium=feed&utm_campaign=article&referring_guid=c9e59886-2d03-4cdd-b3db-a78fdded0b52https://www.fool.com/investing/stock-market/market-sectors/consumer-staples/?utm_source=yahoo-host-full&utm_medium=feed&utm_campaign=article&referring_guid=c9e59886-2d03-4cdd-b3db-a78fdded0b52https://www.fool.com/investing/stock-market/types-of-stocks/dividend-stocks/dividend-kings/?utm_source=yahoo-host-full&utm_medium=feed&utm_campaign=article&referring_guid=c9e59886-2d03-4cdd-b3db-a78fdded0b52https://www.fool.com/legal/fool-disclosure-policy/https://www.fool.com/author/20111/https://api.fool.com/infotron/infotrack/click?apikey=35527423-a535-4519-a07f-20014582e03e&impression=2cf3d7d6-d9dc-4e76-8f86-732953ea0229&url=https%3A%2F%2Fwww.fool.com%2Fmms%2Fmark%2Fe-sa-bbn-bn%3Faid%3D8867%26source%3Disaeditxt0001088%26ftm_cam%3Dsa-bbn-evergreen%26ftm_veh%3Darticle_pitch_feed_yahoo%26ftm_pit%3D17500&utm_source=yahoo-host-full&utm_medium=feed&utm_campaign=article&referring_guid=c9e59886-2d03-4cdd-b3db-a78fdded0b52https://api.fool.com/infotron/infotrack/click?apikey=35527423-a535-4519-a07f-20014582e03e&impression=1cf26d9c-54d8-4218-b6a1-4260d922643f&url=https%3A%2F%2Fwww.fool.com%2Fmms%2Fmark%2Fe-sa-nonbbn-kp%3Faid%3D8867%26source%3Disaedikp0000053%26ftm_cam%3Dsa-bbn-evergreen%26ftm_veh%3Dkeypoints_pitch_feed_yahoo%26ftm_pit%3D17670

Source diversity

2

Affiliate links

no affiliate links