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Hoka's Slowing Sales Growth Could Lift Nike, Jefferies Analysts Say

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Sales growth for Deckers Outdoor's Hoka brand has started to slow, Jefferies analysts wrote.

Jefferies has a "buy" rating and a $ 115 price target on Nike shares.

Jeffery: Hoka sales increased by 10% year-over-year in its fiscal 2025 fourth quarter .

That's down from 24% and 35% growth in the previous two quarters .