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Here's how many fake reviews Tripadvisor found on its website in 2024

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Summary
Nutrition label

72% Informative

Around 8% of the 31.1 million reviews submitted to Tripadvisor in 2024 were fake.

That's more than twice the number detected in 2022 , company reports show.

Company's policies on fake reviews also changed, company vice president says.

"incentivized reviews" occur when companies offer customers discounts or freebies.

VR Score

80

Informative language

84

Neutral language

59

Article tone

informal

Language

English

Language complexity

46

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links