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CNBC's UK Exchange newsletter: An all-too-familiar dial tone from Vodafone

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Summary
Nutrition label

73% Informative

Vodafone's fortunes are an apt metaphor for corporate Britain , says Ian King .

The company as we know it today was born in 1982 when, as part of her drive to widen consumer choice, former British Prime Minister Margaret Thatcher awarded Racal Electronics , a military radio specialist, one of two licenses to run what was then called cellular telephone networks.

From expansion to retrenchment, the company set another record — this time, unwanted — when, in May 2006 , it reported an annual loss of $20.13 billion .

Vodafone chief executive Della Valle said the company is now a simpler business and one that is outperforming rivals in key markets.

Europe Commission's ongoing review of merger guidelines could lead to further consolidation activity.

Africa currently accounts for 20% of the company's revenues but is expected to grow in importance.

VR Score

83

Informative language

90

Neutral language

25

Article tone

formal

Language

English

Language complexity

55

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

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