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Phys Org

Phys Org

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World

Paper directory boosts usefulness of mobile phones, bottom lines, in rural Africa

Phys Org
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93% Informative

In rural Africa , basic mobile phones help people conduct business among existing contacts.

Without a directory, basic business activities can be costly. A phone alone doesn't provide access to all the traders or sellers a business owner might want to contact.

Cornell University -led research published in The Economic Journal shows that introducing paper business telephone directories in Tanzania boosted sales revenue by 104% for listed businesses.