welcome
CNBC

CNBC

Entertainment

Entertainment

How a 25-year-old entrepreneur is using this Japanese concept to grow a successful matcha business

CNBC
Summary
Nutrition label

81% Informative

Angel Zheng credits the Japanese concept of "ikigai" for helping her find purpose and success.

At 25 years old , Zheng has already owned at least five businesses — six , if you count her past as a social media influencer.

Her latest venture is Isshiki Matcha , a matcha-dedicated café located in Manhattan 's East Village neighborhood.

Isshiki Matcha serves between 100 to 300 customers daily between 8 a.m. and 3 p.m. , serving fresh sushi to sometimes as many as 150 customers.

Zheng credits her success to preparation, hard work and luck.

Many of the brands she's collaborated with have been Asian -owned or focused.