Apple's AI Strategy Struggles
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Apple Intelligence rolloutCNBC
•Technology
Technology
At WWDC, Apple's AI strategy comes into question

83% Informative
One year ago , Apple announced Apple Intelligence , its response to the wave of sophisticated chatbots and systems kicked off by the arrival of ChatGPT and the age of generative AI .
Analysts said Apple 's installed base of more than 1 billion iPhones , the data on its device and its custom-designed silicon chips were advantages that would help the company become an AI leader.
Investors are calling for Apple to do something major to catch up in AI .
Apple spent $9.5 billion on capital expenditures in its fiscal 2024 , or about 2.4% of its total revenue.
The iPhone maker has rented the computing power needed to train its foundation models from Google Cloud and other providers.
With $133 billion in cash and marketable securities on hand, there isn't much Apple can't buy.
Apple is still pushing "App Intents " but the framework for how they work with Siri hasn't been released yet.
There is a growing sense in Silicon Valley that sophisticated AI interfaces might one day replace smartphones with new devices that are designed from the ground up to take advantage of AI -based interfaces.
VR Score
86
Informative language
85
Neutral language
60
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Language
English
Language complexity
52
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Attention-grabbing headline
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Known propaganda techniques
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External references
4
Source diversity
3
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