B.C. Targets U.S. Doctors, Nurses
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new marketing campaignvancouversun
•Health
Health
Can these YouTube videos create a flood of medical professionals to B.C.?

72% Informative
There had been a steady stream of doctors and nurses moving north since the U.S. election in November .
A new marketing campaign urges the health professionals to “follow their hearts” and move to B.C. , and is operating under a highly-targeted strategy.
The advertisements will hit 14,000 digital screen locations within a 16-kilometre radius of health care facilities in Washington , Oregon and California .
VR Score
77
Informative language
79
Neutral language
41
Article tone
semi-formal
Language
English
Language complexity
63
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
3
Source diversity
3