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Health

Health

Can these YouTube videos create a flood of medical professionals to B.C.?

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Summary
Nutrition label

72% Informative

There had been a steady stream of doctors and nurses moving north since the U.S. election in November .

A new marketing campaign urges the health professionals to “follow their hearts” and move to B.C. , and is operating under a highly-targeted strategy.

The advertisements will hit 14,000 digital screen locations within a 16-kilometre radius of health care facilities in Washington , Oregon and California .

VR Score

77

Informative language

79

Neutral language

41

Article tone

semi-formal

Language

English

Language complexity

63

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived