Temu, Shein Shift to Europe

This is a U.S. news story, published by CNBC, that relates primarily to Temu news.

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small package tariff exemption

CNBC

•

Business

Business & Economics

Temu and Shein are pivoting to Europe to deal with U.S. tariffs. But they may not get a warm welcome

Summary

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88% Informative

Temu and Shein are pivoting to Europe as their business in the U.S. takes a major hit from unfavorable trade policies.

The China -founded budget e-commerce apps may not receive a warm reception in their new target markets.

In recent weeks , complaints have been filed against the companies in the EU , accusing them of unsavory business tactics.

The EU is preparing a new two-euro flat fee on previously customs-free small packages.

Temu and Shein 's labor practices and human rights standards may not fully align with high value markets like the EU and U.S. Europe , for its part, is progressing toward stricter oversight through the Corporate Sustainability Due Diligence Directive.

EU member states have until July 2026 to integrate into their national laws.

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