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More than a million people now have Alexa Plus

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Alexa Plus is now being rolled out to customers with Echo smart speakers and displays “at an increasing pace” Amazon says it will “make it even more broadly available over the summer ” A spokesperson says nearly 90 percent of announced features are live in Early Access.

The slow rollout is down to Panos Panay’s insistence that all Alexa Plus problems be ironed out before the full release.

One user said controlling multiple smart home devices at once was impressive, but another said they reverted to regular Alexa as the Plus version couldn’t control their smart air fryer.

Control of smart home items is clearly going to be a huge hurdle here.

Still, I’m very much looking forward to putting it to the test.