Schultz Supports "Back to Starbucks" Strategy
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old Starbucks chairman emeritusCNBC
•Technology
Technology
Howard Schultz says he 'did a cartwheel' when Starbucks CEO Niccol coined 'back to Starbucks' strategy

69% Informative
Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas .
Schultz said he "did a cartwheel" when current CEO Brian Niccol coined his "back to Starbucks " strategy.
The enthusiasm from the 71-year-old Starbucks chairman emeritus is a key stamp of approval for Niccol .
The three-day event has gathered more than 14,000 North American store leaders.
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