Sky Sports News Faces Changes
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Sports
Sky Sports News’ golden age at an end as rival platforms turn up the volume
67% Informative
Sky Sports News celebrates 27 years of broadcasting in August .
Seven members of the broadcast talent team will be leaving, including the long-serving Rob Wotton and the senior football reporter Melissa Reddy .
Social media and YouTube have killed the demand for live sports coverage.
ESPN ’s SportsCenter is a flagship in marked decline from a golden 1990s era that made American household names such as Stuart Scott , Keith Olbermann and Dan Patrick .
Setanta Sports News was given brief life in 2007 as the Dagmar to Sky’s Queen Vic.
Over-exposure to SSN as happens when someone works in a newspaper sports department, say can lead to contempt.
As is the case across the industry, journalists have often been supplanted by influencers, as the mythical, perhaps unreachable, “younger audience is chased.
VR Score
56
Informative language
46
Neutral language
49
Article tone
formal
Language
English
Language complexity
46
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
4
Source diversity
1
Affiliate links
no affiliate links