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Sky Sports News’ golden age at an end as rival platforms turn up the volume

Guardian
Summary
Nutrition label

67% Informative

Sky Sports News celebrates 27 years of broadcasting in August .

Seven members of the broadcast talent team will be leaving, including the long-serving Rob Wotton and the senior football reporter Melissa Reddy .

Social media and YouTube have killed the demand for live sports coverage.

ESPN ’s SportsCenter is a flagship in marked decline from a golden 1990s era that made American household names such as Stuart Scott , Keith Olbermann and Dan Patrick .

Setanta Sports News was given brief life in 2007 as the Dagmar to Sky’s Queen Vic.

Over-exposure to SSN as happens when someone works in a newspaper sports department, say can lead to contempt.

As is the case across the industry, journalists have often been supplanted by influencers, as the mythical, perhaps unreachable, “younger audience is chased.

VR Score

56

Informative language

46

Neutral language

49

Article tone

formal

Language

English

Language complexity

46

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links