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This common assumption about Apple TV+ is wrong, according to Apple CEO Tim Cook

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Summary
Nutrition label

67% Informative

Apple CEO Tim Cook says Apple TV+ is not a side hustle for the company.

He says the streaming service is a long-considered bet on storytelling, not an ecosystem play.

Cook 's comments underscore a core philosophy that sees the streamer as a curated brand extension, one that leans into quality and swings.

VR Score

57

Informative language

49

Neutral language

42

Article tone

informal

Language

English

Language complexity

37

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

2

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