Top 10 men's college basketball players with highest NIL valuations

At least 50 early-entry candidates withdrew their names from the 2025 NBA Draft ahead of the late May deadline with plans to return to school and cash in on NIL opportunities.

BYU 's AJ Dybantsa is the highest-valued non-football college athlete entering the 2025-26 academic year.

Texas Tech's JT Toppin is expected to earn $4 million in NIL after he announced his decision to remain in Lubbock .

Kentucky is rumored to be one of the three -highest NIL spenders in college basketball for the 2025-26 season .

Kentucky F Jayden Quaintance is ranked No. 26 in On3’s most valuable college athletes list.

Cincinnati C Moustapha Thiam does n’t have reported NIL deals with a brand, but he inked a $2 million deal to join Cincinnati .

Ohio State launches ' Buckeye Sports Group' to support and enhance NIL opportunities.

Judge denies Zakai Zeigler ’s request for preliminary injunction allowing 5th season.

Top 25 college athletes with highest NIL valuations.

Florida A&M AD arrested on fraud charges, accused of stealing over $24,000 .