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Sainsburys and Morrisons told to stop advertising heated tobacco

BBC
Summary
Nutrition label

78% Informative

Sainsburys and Morrisons told to stop promoting heated tobacco products.

Advertising for Philip Morris International's iQos heated tobacco device still on display in stores.

Sainsbury 's said it believed its ads were compliant with the law.

Morrisons said it was reviewing the letter and would respond "in due course".

VR Score

78

Informative language

75

Neutral language

71

Article tone

semi-formal

Language

English

Language complexity

53

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links