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US Politics

Starbucks moves to the next phase in its turnaround: Winning over employees

CNBC
Summary
Nutrition label

72% Informative

Starbucks CEO Brian Niccol's "back to Starbucks " strategy centers on the idea that the company's culture has faltered in recent years .

The company unveiled a new coffee called the 1971 Roast, a callback to the year that its first location opened at Pike Place in Seattle .

Starbucks plans to add more seating inside cafes and full-time assistant managers next year .

Former chairwoman Mellody Hobson , Howard Schultz and Howard Schultz were speakers at Starbucks Leadership Experience .

The two speakers scored the most applause from store managers.

Hobson was the first African American woman to become the independent chair of a Fortune 500 company.

Niccol credited Hobson with poaching him from Chipotle as Starbucks sought a leader who could turn around its business.

VR Score

79

Informative language

81

Neutral language

75

Article tone

informal

Language

English

Language complexity

48

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

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