Starbucks CEO Pitches Turnaround Strategy
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Starbucks store managersCNBC
•US Politics
US Politics
Starbucks moves to the next phase in its turnaround: Winning over employees

72% Informative
Starbucks CEO Brian Niccol's "back to Starbucks " strategy centers on the idea that the company's culture has faltered in recent years .
The company unveiled a new coffee called the 1971 Roast, a callback to the year that its first location opened at Pike Place in Seattle .
Starbucks plans to add more seating inside cafes and full-time assistant managers next year .
Former chairwoman Mellody Hobson , Howard Schultz and Howard Schultz were speakers at Starbucks Leadership Experience .
The two speakers scored the most applause from store managers.
Hobson was the first African American woman to become the independent chair of a Fortune 500 company.
Niccol credited Hobson with poaching him from Chipotle as Starbucks sought a leader who could turn around its business.
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