welcome
The New Statesman

The New Statesman

Sports

Sports

Scotland must sell itself to the world

The New Statesman
Summary
Nutrition label

74% Informative

Donald Trump ’s Turnberry golf course hasn’t been home to a major since he bought it in 2014 .

First Minister John Swinney has said he wants to work with the Trump administration to enhance Scotland 's interests.

Handing the Open to Turnberry would, therefore, be an easy win and play to the President's Scottish heritage.

But there is, of course, the unavoidable downside.

Anas Sarwar , the Scottish Labour leader and the only credible challenger to Swinney as a potential first minister, has talked about boosting Scotland ’s soft power.

We have spent the last 17 years selling Scotland to the Scots ,’ he said.

“We’ve forgotten how to sell Scotland to the rest of the world.”.

VR Score

77

Informative language

74

Neutral language

53

Article tone

semi-formal

Language

English

Language complexity

45

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links

Read full article