The New Statesman
•Entertainment
Entertainment
A three-part Netflix documentary, Bad Influence, paints a troubling picture of the no-rules world of child influencing
66% Informative
A three -part Netflix documentary, Bad Influence: The Dark Side of Kidfluencing , paints a troubling picture of the no-rules world of child influencing.
The online ecosystem of kids making content from as young as their toddler years, stage-managed by their parents.
There are zero existing child labour laws in the UK to protect child influencers in their workplace.
Audiences’ interest in kidfluencer content means we are turning a blind eye to another major form of online harm.
Without a cultural shift, we will continue to hear more stories like the Squad’s.
As the journalist Taylor Lorenz says at the end of Bad Influence: “Until we start seeing influencing as labour, these kids are screwed”.
VR Score
52
Informative language
42
Neutral language
32
Article tone
informal
Language
English
Language complexity
57
Offensive language
likely offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
9
Source diversity
9
Affiliate links
no affiliate links