Masculinity, mental health, cat food – Robbie Williams’s comeback has it all | Lauren O'Neill

Robbie Williams’s current stadium and arena tour is sponsored by a cat food company.

The singer has experienced a resurgence in the past six months .

Williams shows up on cosy TV shows such as Michael McIntyre's The Wheel.

He has found an audience with generation Z, as the subject of social media posts featuring archive photos.

The more he reveals of himself, the more he cements his place as a unique British performer.

There is nobody who does what he does, nobody with his legacy or catalogue.

From where I am standing, then, Williams ’s popularity in the current moment is deserved and hard won, for a performer who has the type of gift you cannot teach.