Gen Z and gen Alpha brought a raw, messy aesthetic to social media. Why does it feel as inauthentic as ever? | Eugene Healey

The more we try to prove we’re authentic online, the more we seem to accelerate its disappearance.

As Generations Z and Alpha joined social media, they responded to the cultural demand for perfection.

Vulnerability-as-aesthetic, where what began as a rejection of perfection has become its own form of perfectionism.